How To Start Working Online

Expectations and reality

There's a feeling that now most of those who want to open their first business are dreaming of an Internet store. Is there any questions about how to open a web-based store, pick a niche, pick a move, find a supplier, make the right commercial?

It seems to me that the pressure to open Internet stores is that people have been hit by a simple dream: working little, earning a lot. Entrepreneurs sleep and see how they open a web-based store, and then everything goes through the cacacaster: customers come, goods are purchased, suppliers load them off their warehouses, and the entrepreneur only accepts money and rests on the islands.

It won't work. It's more likely that at the cost of unbelievable efforts, you'll create a small Internet store, it'll bring 50,000 roubles in good months, you'll spend all your time on it, you'll learn a lot about people (clients, couriers, phone operators).

Why does it happen most often? Usually the starter has little money. And the internet relam isn't as cheap and competitive as ever.

For example, yours The store works. on the mass market. It's likely that one visitor of your website, attracted through context advertising, will cost about 20 roubles. If the conversion of your website into sale is about 1 percent (all right, if it is, the client will cost you 2,000 roubles. How much will you make of him? Are you ready to pay 2,000 for each? And if you do, will there be a lot for you? And will there be re-sale, and if so, how soon?

By opening such a store, we need to know that the Internet market is tiny, much smaller than the offline market. Working in a small market makes less money in the same effort. In addition, internet stores sell relatively low-cost items. So you're gonna need a lot of clients to live sometime. You'll have to spend a lot of time working with them, especially at first: a permanent seat on the phone. And for 40,000 roubles a month, which brings the middle Internet store to his owner.

Councils

Usually a starter has little experience. So he believes many courses that don't always teach the right things.